Furniq
Automated, market-localised welcome-series email in Klaviyo, so new subscribers get nurtured toward a first order without anyone touching a send button.
The challenge
Furniq sells furniture across multiple markets, including Germany. New subscribers were an opportunity being left on the table: without automated, well-timed, market-appropriate email, first-time interest wasn't being converted into first orders.
What we did
Automated welcome series
A three-part sequence triggered the moment someone joins a list, warming subscribers toward a first purchase.
Market localisation
Dedicated flows per audience — including a German-audience welcome series — with configurable sender name and address.
Maintainable by the client
Documented editing steps so Furniq can update copy, sender details and content in Klaviyo without external help.
Tech used
Klaviyo
The timeline
Faster, without cutting corners.
What this shows about Trisec
Lifecycle email is infrastructure, not a campaign — set it up once, properly localised, and it keeps converting new subscribers without anyone remembering to send anything.
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