Great British Talent
A custom talent platform with browsing, shortlists and events management — conversion up 200% in the first year.
The challenge
For a talent agency, the website isn't a brochure — it's the product. Clients need to browse, compare and shortlist talent efficiently. The old setup forced back-and-forth emails and PDFs on every enquiry, had no shortlist or events infrastructure, and carried an SEO footprint too thin to attract organic inbound. Conversion was low because the experience wasn't designed around how a booker actually works.
What we did
Custom talent management system
A bespoke platform where talent profiles — biography, voice demos, video, speaker topics, availability — are created and managed in one place.
Shortlist system
Clients build a shortlist while browsing and submit it as an enquiry, removing friction and raising the quality of inbound leads.
Events infrastructure
Publish upcoming bookings and showcase where talent appears, building social proof.
SEO architecture
Individual talent profile pages, keyword-targeted content and a clean technical SEO foundation, built deliberately for search.
Tech used
WordPress · custom PHP · bespoke talent & event management · SEO tooling
The timeline
Faster, without cutting corners.
Delivered before our AI-powered workflow. Equivalent scope today would complete in roughly half the time.
“Trisec built a platform that works the way our bookers actually think. The enquiries are higher quality and our team spends far less time chasing PDFs.”
What this shows about Trisec
A talent agency is a relationship business — the platform has to earn trust before a booker commits. We built the system from first principles, designed the SEO architecture deliberately, and measured conversion as the primary output. 200% growth in year one is the result of treating the platform as a business tool, not a digital brochure.
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