The Food Doctor
A custom recipe platform for a nutrition brand, built in 4 weeks — structured content for 100+ recipes, expert profiles, and a design that makes the specialists the story.
The challenge
Recipe content is structured data, not blog posts. Each recipe has components — ingredients with quantities, prep and cook times, step-by-step instructions, photography at specific stages — that must be stored and displayed consistently across a library of 100+. If that structure isn't built in from the start, content becomes inconsistent, hard to maintain, and invisible to search engines that reward well-structured recipe markup.
What we did
Custom recipe architecture
A bespoke recipe content type with distinct fields for ingredients, prep time, cook time, instructions and photography — so every recipe is consistent regardless of who publishes it.
Expert profile system
Individual profile pages for each nutritionist — biography, credentials, photo and a filtered view of their recipes — making the people as prominent as the content.
Custom editorial design
Clean, credible and professional — not a generic food-blog aesthetic.
SEO foundation
Schema.org Recipe markup so search engines surface ingredients, timings and ratings directly in rich results.
Tech used
WordPress · custom post types & ACF · Schema.org recipe markup · custom PHP · editorial design
The timeline
Faster, without cutting corners.
Delivered before our AI-powered workflow. Equivalent scope today would complete in roughly two weeks.
“Every recipe is consistent, searchable and tied to the right expert. Exactly the platform we needed.”
What this shows about Trisec
Recipe platforms look deceptively simple — the complexity is in the content architecture. Do it wrong and you have 100+ recipes that are inconsistent, unsearchable and painful to maintain. Do it right and you have a scalable content engine where every new recipe is automatically well-structured, SEO-ready and tied to its expert. We built the latter, in four weeks, without a template.
Want results like these?
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