SaaS & Product Development
We build products, not just websites.
Senior-led SaaS and web application development from Rugby. We turn product ideas into working software — from validated MVP to investment-ready platform — using AI-powered workflows that move twice as fast as a traditional development agency.
Free, no-obligation quote in 48 hours — fixed price, no surprises
From MVPs to production-ready platforms.
MVP Builds — from £8,000
6–10 weeks. Core user flows, auth and roles, database, API, admin dashboard, responsive frontend, cloud deployment. A working product in the hands of real users — not a demo.
Production Platforms — from £20,000
12–20 weeks. Full feature set, multi-role users, integrations, reporting, performance optimisation, test coverage, CI/CD. Investment-grade code, not a prototype you'll outgrow.
AI Integration
AI built into your product from the start — not retrofitted. Chatbots trained on your content, automation workflows, AI content pipelines. We design the architecture so AI doesn't become a liability.
Best-in-class tools. TypeScript throughout.
Next.js / React
Modern, SSR-capable, SEO-friendly frontend. The default for web apps that need to perform and scale.
Bun / Node.js
Fast, lightweight backend runtime. Bun for performance-critical paths, Node for proven ecosystem compatibility.
PostgreSQL
Relational database for complex data models. Consistent, scalable, production-proven.
PHP / Laravel
Battle-tested backend framework for content-rich platforms and SaaS. Expressive, well-documented, fast to build on.
MySQL
Reliable relational store powering WordPress, WooCommerce and Laravel builds. Mature, well-understood, easy to host.
Nginx / Apache
Production web servers tuned for speed and stability. Reverse proxying, caching and TLS configured properly.
AWS / Vercel / Railway
Cloud deployment matched to your traffic and budget. Scalable infrastructure from day one, not as an afterthought.
Stripe
Payments done properly — subscriptions, one-time, refunds, webhooks, customer portal. Not an afterthought.
REST / GraphQL APIs
Clean API design from the start. Integrates with anything. Documented so future developers don't reverse-engineer it.
Proven Product Experience
We’ve built products from the other side of the table.
Swapski — a classifieds platform where users swap services and settle value differences with Stripe payments — was built from a blank canvas. No off-the-shelf tool existed. We designed the data model, built the service-matching system, integrated Stripe, and launched a full MVP.
That experience informs every product engagement we take on. We know what the decisions actually feel like — when to build vs. buy, and what “scalable” means in practice rather than in a pitch deck.
Ready to get started?
Ready to talk product?
Free, no-obligation quote in 48 hours — fixed price, no surprises.
Fixed scope. Fixed price. Real timelines.
MVP
A bespoke web application built right the first time.
- Core user flows (up to 3)
- User authentication and roles
- Database design and API
- Admin dashboard
- Mobile-responsive frontend
- Cloud deployment (Vercel / Railway / AWS)
- 60-day support window
Scale
Most popularProduction-ready, scalable, investment-grade from launch.
- Full feature set (agreed at kick-off)
- Multi-role user system
- Third-party integrations (payments, notifications, analytics)
- Admin panel with reporting
- Performance optimisation
- Comprehensive testing (unit, integration, E2E)
- CI/CD pipeline · 90-day support
Custom App Retainer — from £1,500/month
Ready to talk product?
Book a discovery call or send us your brief. We’ll reply within 48 hours.
Free, no-obligation quote in 48 hours — fixed price, no surprises
