Problem

The Chartered Institute of Management Accountants is a UK based professional body, offering training and qualification in management accountancy and related subjects.

Solution

The Chartered Institute of Management Accountants is a UK based professional body, offering training and qualification in management accountancy and related subjects.

The product had to encourage students to commit to chasing the long-term reward of passing their exam. We quickly realised that this was similar to weight-loss or training, where progress happens slowly, and you have to put in a consistent effort to see results.

Execution

The product had to encourage students to commit to chasing the long-term reward of passing their exam. We quickly realised that this was similar to weight-loss or training, where progress happens slowly, and you have to put in a consistent effort to see results.